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Requesting or Registering an Official Tufts Social Media Account:

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Please review the university best practices and feel free to contact Communications and Marketing with any questions. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

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The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines.

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We developed these guidelines to provide everyone at the university-from communications professionals to department administrators-with basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. It’s a new communications landscape, with tremendous opportunities but also a lot to learn. While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Social Media Policy for Official Social Media Accounts.University Policies related to social media: Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. Learn how to best utilize these tools with our platform specific best practices. LinkedIn: A place where groups of professionals with similar areas of interest can share information and participate in a conversations.Instagram : A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites.Photos can be shared on Facebook and Twitter and other social networking sites. Flickr: An image and video hosting website and online community.YouTube/Vimeo: Video hosting and watching websites.Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).Brands create pages and Facebook users can “like” brands’ pages. Users create a personal profile, add other users as friends, and exchange messages, including status updates. Facebook: The world’s largest social network, with more than 1.55 billion monthly active users (as of the third quarter of 2015).Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.Popular Social Media Tools and Platforms:

Don’t be afraid to try new things, but think through your efforts before kicking them off.

Be sure to check with your school’s communications office for any school specific regulations or branding guidelines. Before creating any social media account, you must submit the Account Request Form.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.